Krysta Lewis is the CEO and Founder of Aisling Organics, a revolutionary high-performance organic makeup brand. Within three years of launch, Lewis has built one of the most successful DTC start-ups and grown an extensive following to earn her the recognition of one of Entrepreneur Magazine’s Most Influential Entrepreneurs and Young Entrepreneur of the Year. Today, Lewis focuses on helping direct to consumer brands scale via conversion rate optimization, consumer experience and effective tech stacks.