Kristi Gole is EVP Strategy at Global Hotel Alliance (GHA), responsible for enhancing the value proposition of the GHA DISCOVERY loyalty program, getting the word out, and strategically growing the business through profitable channels.
GHA is the world’s largest alliance of independent hotel brands with 40 brands and 800 hotels across 100 countries. Kristi was part of the original team in this start-up and helped build the brand, the global marketing team, and the first-of-its-kind experiential loyalty programme – GHA DISCOVERY – from the ground-up. GHA DISCOVERY has won 120 awards for its programme and marketing innovations and now has 27 million members driving over US$2.3B in revenue.
Kristi has 20 years of experience in consumer-centric roles, starting at Neiman Marcus and joining GHA in 2009. She serves on the Advisory Board for Global Loyalty Organisation and Hospitality Innovation Advisory Council at Vation Ventures, and is a judge for various industry awards competitions. She has a BS from Cornell University with a concentration in Consumer Economics and has an EMBA from NEOMA Business School.