Krista Arnold is a marketing executive with over 16 years of experience driving brand growth, product development, and omnichannel marketing strategies. She currently serves as the VP of Marketing at New Primal, where she has spearheaded initiatives that drove unprecedented growth, successfully repositioned brands, and expanded e-commerce sales. Previously, Krista held leadership roles at Post Consumer Brands, United Healthcare, General Mills, and Target, where she managed multi-million-dollar portfolios, led high-impact marketing campaigns, and drove innovation in the natural and organic food space.
Krista holds an MBA from the Carlson School of Business and a Bachelor of Business Administration in Marketing from the University of Notre Dame. With a track record of executing revenue-driving strategies and leading high-performing teams, Krista is passionate about making it easier and more enjoyable for consumers to make healthy food choices that fuel them through life’s daily adventures.