Kim Chappell is the Chief Brand Officer of Bobbie. She joined the company in the co-founder’s San Francisco basement in 2020 and launched and built the brand into the fastest growing infant formula company in the US since the 80’s. Under Kim’s leadership the brand has been recognized as a 3x recipient of Fast Co Brands That Matter, A 2024 Shorty Award for Best Small Brand, and has been named Forbes 50 Most Entrepreneurial CMOs, Shorty’s Brand Marketer of the Year 2025, and Adweek Creative 100. She is a mom of three who lives in Austin, Texas.
Bobbie serves hundreds of thousands of parents across the US with an organic, FDA-regulated infant formula and a stigma-shaking, culture changing mission to support all feeding journeys. Bobbie has won two Webby’s, two Anthem Awards, Two Fast Company Brands that Matter, World’s Most Innovative Company and Shorty Awards Small Brand of the Yea. She’s a proud UGA alum and lives in Austin, Texas.
About Bobbie:
Bobbie is here to shake sh*t up in the legacy, duopoly controlled formula industry. As the only mom founded and led infant formula company in the US, Bobbie was founded in 2018 and launched in 2021 with Organic formulas and pediatric supplements. Bobbie is the fastest growing infant formula company since the 1980’s, feeding hundreds of thousands of babies across the US. Bobbie has been named a World’s Most Innovative Company, twice named as a Fast Company Brands that Matter, and a three time winner of Inc. Best Places to work. Their brand is rooted in activism and cultural change– with the launch of Bobbie for Change, the social good arm of the business, as well as the Bobbie MotherBoard, an annual group of celebrity activists and Bobbie parents, including Tan France, Ashley Graham, and Naomi Osaka. The company’s mission is to evolve the conversation on how we choose to feed our babies– making parenting culture one of confidence, not comparison.