Ken Rader - Brand Innovators

Ken Rader

Sr. Manager of Social innovation, Carnival Cruise Line

Ken Rader is Head of Marketing at PayCargo, where he leads the company’s global marketing organization across brand, digital, product marketing, go-to-market strategy, and analytics. He partners closely with sales, product, technology, data, and operations teams to drive growth for PayCargo, the leading payments platform for the global logistics industry, serving more than 150,000 businesses and facilitating more than $45 billion in payments over the past three years.

With more than 15 years of marketing leadership experience, Ken previously held leadership roles at PwC, Citrix, Carnival Cruise Line, and Publicis Groupe. His experience spans enterprise technology, fintech, logistics, travel, and professional services, with a focus on modern marketing, digital transformation, and aligning cross-functional teams to create better customer experiences and drive business growth.