Ken Pelasky

Ken Pelasky is the Director, DTC at Aritzia and oversees the global strategy behind the brand’s email, SMS, and push notification programs. With more than 15 years of progressive experience in fashion, beauty, food, and beverage marketing and communications, Mr. Pelasky has a demonstrated track record of orchestrating customer-centric, cross-channel campaigns for multibillion-dollar brands. Prior to joining Aritzia, he led transformative marketing and communications programs at Bath & Body Works, Abercrombie & Fitch, and The J.M. Smucker Company and served on client advisory boards at Attentive and Movable Ink. As a multi-award-winning marketer, Mr. Pelasky was recently featured on The D60 NEXT List 2025 by The Lead. He earned a Master of Business Administration and Bachelor of Science in Business Administration from Ashland University.