Kathryn McKeon has served as Vital Farms’ Chief Marketing Officer since 2022. She recently expanded her role to Chief Marketing Officer and General Manager, Butter to support the company’s continued growth and its target of $1 billion in annual net revenue by 2027.
McKeon is the company’s most tenured marketing leader and joined the company in 2016, bringing more than 15 years of experience building global and emerging consumer food brands. She has played an instrumental role in evolving the Vital Farms brand, building a world-class marketing team, and attracting and retaining new households.
Prior to Vital Farms, McKeon held brand marketing roles at Mondelēz International, one of the world’s largest snack companies and supported brand marketing for consumer household products including Starbucks Coffee, Stride Gum, Ritz Crackers, and Halls. She received a Bachelor of Business in Marketing from The University of Texas at Austin and an M.B.A. from the New York University Stern School of Business.