At The Edje Collective, Kate’s decade-long journey as Founder and Director has been centered around crafting immersive brand experiences. With a strong foundation in creative direction and workshop facilitation, her team is driven by a mission to connect brands with their audiences in meaningful ways. As part of this, Edje have pioneered concepts like the ‘Make My Magnum’ experience, which offers an average of 200,000 different types of bespoke Magnum’s via the average bar dipping bar.