She has a passion for data-driven marketing and using analytics and insights for creative storytelling. She has more than 25 years of experience in defining digital growth strategies, product marketing, demand generation, analytics, and market insights. Her experience spans across sectors including technology, media, entertainment, telco, retail and financial services. Prior to joining IBM Karen held marketing and management consulting positions at American Express and PwC Consulting where she worked with companies including: The NY Times, Showtime, Verizon, Disney.
Karen has an undergraduate degree from Emory University, and an MBA from NYU Stern School of Business. She lives in New York City with her husband and two children and enjoys running, skiing, and reading in her down time.