Justine Feron is Chief Strategy Officer at Havas New York, where she leads a talented team of strategists across the agency’s clients, including Danone, JBL, and New York-Presbyterian.
With more than 15 years of experience, Justine has spent her career advising many of the world’s biggest brands, such as Snickers, Dove, Doritos, Gillette, Häagen-Dazs, and more. Prior to Havas, she spent eight years at Grey New York, most recently as its Head of Brand Strategy. Her work for the agency – across clients ranging from Modelo to Marriott, Pringles to Pantene, and Febreze to Frank’s RedHot – won Lions in Cannes, cleaned up at the Effies, and went to the Super Bowl several times. Earlier in her career she led the strategy team at TAXI New York and honed her craft at both BBDO and Ogilvy.
Justine has an MBA from the Yale School of Management, a journalism degree from Carleton University, and teaches brand strategy at Marist College in Poughkeepsie. Training the next generation of up-and-coming strategists is one of the things she’s most passionate about.
When Justine isn’t working, she’s likely writing – her essays have appeared in outlets including the New York Times and Slate – building couch forts with her two young kids, and slowly sanding down the edges of her Canadian accent (don’t ask her to say roof, about, or sorry!)