Julie Shin is the Senior Group Manager of Media Strategy at Hyundai Motor America, where she leads the brand’s unified media and audience strategy across national and local channels. She oversees cross-tier planning, investment strategy, and measurement frameworks while managing major partnerships, upfronts, and sports sponsorships.
Prior to Hyundai, Julie spent over 10 years in Entertainment at Sony Pictures Entertainment and Warner Bros. Theatrical, shaping integrated campaigns for some of the studios’ biggest theatrical releases and building high-impact, award-winning media programs.
Julie Shin
Senior Group Manager, Media Strategy, Marketing Performance & Operations, Hyundai Motor America