Julie is a Managing Director at CourtAvenue, where she leads transformation for clients at the intersection of brand, technology, and business strategy. She specializes in solving complex challenges — architecting scalable solutions, aligning cross-functional teams and translating ambiguity into measurable results for organizations navigating rapid change.
Across a career spanning full-service and digital agencies, Julie has partnered with clients in healthcare, financial services, manufacturing, and retail, owning P&Ls and leading teams that bring bold ideas to life. Her approach combines a systems-level view of what’s broken with the discipline to fix it, building the structures, culture and capabilities that let organizations innovate and grow.
Based in Minneapolis, Julie writes and speaks widely on leadership and transformation, including a column for Women@Forbes and prior panels at SXSW.