Julie Haferkamp is the Senior Vice President of Sales Brand Activation Events at Spiro, where she drives the development and execution of impactful experiential marketing strategies for global brands. With 19 years of industry experience, Julie is a seasoned integrated marketing leader who has worked alongside Fortune 500 companies, consistently delivering high-impact brand activations that foster deeper audience connections. Her diverse experience spans from grassroots sampling campaigns to Super Bowls.
Before joining Spiro, she served as the head of the North American client growth division at Mosaic, where she played a pivotal role in expanding the agency’s footprint with blue-chip brands. Julie is also a dedicated advocate for women in the industry, serving on the Advisory Board of WISE Chicago (Women in Sports & Events), where she supports the advancement of women in experiential marketing and sports.