Joy Howard - Brand Innovators

Joy Howard

Chief Marketing Officer, Back Market

Joy Howard has set the vision and strategy for some of the world’s most beloved consumer companies. Along the way, she’s scaled disruptive technologies and led two unicorns through the transformation required to thrive in the public markets. 

Joy has a strong track record of building high-growth, highly innovative brands. By leading the digital transformation of Patagonia and Sonos, she accelerated the growth of their direct businesses and anchored them firmly in popular culture. She has been recognized by Forbes and Fast Company as one of the most influential and creative global business leaders and was profiled by Bloomberg for her unconventional journey to the C-suite. Originally from Savannah, Georgia, she spent over a decade living and working across Europe, Asia, and Africa and currently lives in Paris. She was one of the world’s first recipients of an MBA in Sustainable Enterprise, graduating in 2002 from UNC-Chapel Hill.