Jonathan Mildenhall, a British-American, is the first-ever Chief Marketing Officer (CMO) for Rocket Companies. He is responsible for creating a unified and compelling voice for all businesses under the Rocket Companies umbrella, with all marketing and communications teams for the Rocket brands reporting directly to him.
Mildenhall brings more than 30 years of experience building and promoting large, brand-focused companies. He co-founded TwentyFirstCenturyBrand in 2018, which has helped some of the world’s most influential companies scale their impact including Pinterest, LinkedIn, Zalando, PepsiCo, NextDoor and Walmart.
Prior to founding his own firm, Mildenhall served as the first CMO of Airbnb, where he led the company’s brand message through a period of unprecedented growth. Through the production of Airbnb’s first Super Bowl commercial and many innovative creative campaigns, he and his team made the brand a household name while the short-term rental company expanded from 400,000 homes on the platform to more than 4.5 million residences in 191 countries in just three-and-a-half years.
Before his time at Airbnb, Mildenhall led Coca-Cola’s marketing as Vice President of global advertising strategy and content excellence. He and his team created the company’s global marketing campaign “Open Happiness,” which led to the brand’s most profitable growth period in 20 years. During his time leading Coke’s marketing, Coke was named the Creative Marketer of the Year at the Cannes Lions International Festival of Creativity.
Mildenhall is the executive chair of TwentyFirstCenturyBrand. He also serves on the boards of Fanatics and Sonos. He has been included on Forbes’ list of the World’s most influential CMOs, Business Insider’s list of the most innovative CMOs and been a recipient of Adweek’s Brand Genius award.