Jim Safka is a digital media executive and entrepreneur recognized for driving transformative growth at the intersection of technology, media, and consumer engagement. With a proven track record of leading globally recognized brands, he has held pivotal roles including CEO of Match.com, CEO of Ask.com, Chief Digital Officer at AT&T Wireless, and VP, Product & Marketing at E*TRADE.
Throughout his career, Safka has consistently delivered breakthrough strategies that accelerate growth, strengthen brand identity, and build customer trust. At Match, he dramatically expanded the company’s global footprint and brought online dating into the mainstream. At Ask.com, he revitalized one of the internet’s most iconic brands by spearheading new product innovations and consumer-first initiatives. He re-focused the brand on its question-and-answer origin and launched an aggressive effort that added more than 300 million “question and answer” pairs to the site, foreshadowing the AI revolution to come. During Safka’s tenure, the Ask Network became the 6th ranked U.S. internet property; its highest ranking ever. Safka currently serves as Senior Vice President of Digital for Scotts Miracle-Gro.
In addition to his corporate leadership, Safka has been a trusted advisor, investor, and board member, supporting emerging ventures in technology and digital media. He has served as a volunteer Peace Officer for the Menlo Park police department and first responder for the American Red Cross. Safka is an award winning photographer professional contributor for Getty Images.