What began in 2016 with Jesslyn selling bottles out of her Toyota Highlander has grown into a category-defining case study in brand building and consumer insight.
Under her leadership, BIOLYTE has disrupted the sports drink aisle with a clean, effective, science-backed solution consumers actually feel – a stark contrast to legacy brands long criticized for empty claims and questionable ingredient panels. Today, BIOLYTE ranks as a Top 10 sports drink in the U.S., available in more than 20,000 retail locations including Publix, Kroger, CVS, and QuikTrip, and continues to outperform the category in both brand affinity and velocity.
Jesslyn is known for her infectious energy, bold consumer-first mindset, and ability to ignite teams – inspiring people to lean into their strengths to do the impossible.
Born and raised in Atlanta, Jesslyn graduated Magna Cum Laude from the University of Georgia. She teaches high school Sunday School at Northside United Methodist Church and actively supports the theater programs at The Lovett School, The College of Charleston, and UGA. Outside of building a national hydration brand, she’s happiest hanging out with her beloved corgis, Cornbread and Pork Chop, or laughing at a great stand-up set with a cocktail in hand.