Jenny Penich is Influencer’s President of North America and Global CMO, leading the company’s operations in the United States to accelerate growth, deliver best in class client services on a global scale, and move the marketing industry forward by humanizing brands. She brings more than 20 years of experience in operations, revenue, and digital media across commercial roles, most recently as Influencer’s first SVP of North America during which she launched Influencer’s business in the United States, leading companywide strategy to drive revenue growth with agencies, brands and social platforms. Jenny became President of North America in April 2024 and Global CMO in April 2026.
In her role, Jenny is doubling down on the full potential of Influencer’s human-first approach to marketing through the company’s unparalleled expertise in creating authentic connections between brands and creators. Leveraging her operational expertise, Jenny has stood up a culture committed to unlocking innovation, creativity and human and cultural insights to create human-first relationships between creators and brands. An impact-driven leader, Jenny is admired for her unmatched ability to transform industries and deliver tangible results.
Jenny joined Influencer in 2023 from VICE Media where she served as the SVP of Commercial for North America, overseeing and optimizing revenue, operations and strategic partnerships for its digital publishing business. She has a long, successful track record in publishing, which also includes leadership roles at Refinery29 and Time Inc. Jenny is a member of Chief, She Runs It, and is an auxiliary board member for Barrington Youth & Family Services, a community-based, nonprofit social service agency.