Jennifer Ballou is a marketing leader operating at the intersection of culture, purpose, and performance, building brands that matter and deliver measurable growth. At Mondelēz International, she leads cross-portfolio partnerships and experiential marketing for brands including Oreo, Ritz, Sour Patch Kids, and Chips Ahoy!.
Her work focuses on building scaled platforms that bring multiple brands together within key cultural moments—creating cohesive consumer experiences while driving greater impact across brand and retail. She has led collaborations with the NCAA, NBA, Disney, and Fanatics, advancing Mondelēz’s presence in college sports through March Madness, NIL partnerships, and women’s sports.