Jennifer Ballou is Senior Partnerships & Portfolio Manager at Mondelēz International, where she helps shape partnership strategy and cultural activation across some of the company’s most iconic brands. With more than 16 years of experience in brand and partnership marketing, Jennifer works at the intersection of culture, fandom and commerce—translating consumer passion into strategies that build brands and drive business growth. Her work spans sports, entertainment, creators and experiential marketing, including major partnerships with the NCAA, Fanatics and Disney.
Known for bringing together strategic thinking, creative ambition and a strong commercial lens, Jennifer works across brands, partners and teams to turn complex opportunities into programs that resonate with consumers and deliver measurable impact. She is particularly passionate about identifying the role brands can authentically play within communities and building partnerships that create value on both sides—deepening consumer connection while delivering meaningful results for the business.