Jeffrey Lefkovits - Brand Innovators

Jeffrey Lefkovits

Director of Marketing, Good Good Golf

Jeffrey Lefkovits is the Head of Marketing at Good Good Golf, where he oversees brand, advertising, partnership marketing, and growth strategy for one of the fastest-rising modern golf brands. Since joining the company, Jeffrey has helped guide Good Good through its first capital raise and has played a key role in evolving the business from a DTC YouTube merchandise brand into a full-funnel, omni-channel golf company spanning content, apparel, equipment, retail, live events, and professional golf partnerships.

Before joining Good Good, Jeffrey spent 10 years at The Richards Group, working across across global and national brands like Ram, Jeep, H-E-B, and more, followed by three years at a startup ad agency focused on digital and emerging technologies. He earned his degree in Film and Advertising from The University of Texas at Austin.

Born and raised in Dallas, Jeffrey lives there today with his wife and two children.