Ian started in Sports Marketing as Director of Marketing for the Houston Astros’ Triple-A Baseball team. Joining Lamar in 2004, he progressed through roles in Events & Sports Marketing, National Sales, Innovation, and Digital Out-of-Home Strategy.
Ian’s contributions drove tech adoption, digital innovation, and sales strategy, enhancing both OOH and Lamar’s digital presence. As Lamar’s VP of Digital Growth and GM Programmatic, he collaborates on strategic Digital OOH plans with Programmatic SSPs, DSPs, and clients. Ian’s unique ties in Lamar’s IT and Digital Network Operations explore innovations like APIs, social integration, data utilization, and interactive tech while preserving OOH’s core.
He chairs the Innovation Committee for the OAAA and serves on Boards with organizations like Colossal Media, DPAA, DSF, DSE, GeoPath, Cards and Culture, and more.
A Louisiana State University graduate, Ian received the OAAA Inaugural “Rising Star” Award in 2019 and made Baton Rouge’s Forty Under Forty list. Beyond work, Ian hosts the “Digital & Dirt” podcast and enjoys family time with wife Katie and their four children in Baton Rouge, LA.