Hitesh Wadhwani

Hitesh Wadhwani is GM of Platform at Alembic and a leading voice in modern measurement. Before joining Alembic, he founded Google’s Meridian, bringing deep technical and strategic expertise to one of the most persistent challenges: understanding what truly drives business outcomes. At Alembic, Hitesh is helping enterprise brands move beyond legacy attribution, fragmented tools, and correlation-based analytics toward causal measurement and more confident decision-making. His perspective bridges demand, finance, and technology, offering leaders a clearer way to connect brand investment, performance, and budget decisions within a unified measurement framework.