Flavia Simoes is a globally recognized marketing leader with over 15 years of experience transforming billion-dollar brands at companies like PepsiCo and SC Johnson. Currently Senior Director of Multicultural Marketing at PepsiCo, she leads breakthrough strategies that drive inclusive growth and cultural relevance across diverse consumer cohorts.
Known for blending bold creativity with strategic discipline, Flavia has earned multiple industry awards and generated billions of media impressions by pushing brands into pop culture and purpose-driven spaces—building not just awareness, but true cultural connection.