Fabio Ruffet is a marketing leader with global exposure, holding senior roles based in London, Buenos Aires, Paris and São Paulo. His career is defined by a commitment to brand building, disruptive thinking and award-winning creative work.
As VP of Brands & Content at Mars Wrigley, Fabio leads the creative output for some of the world’s most iconic brands — Twix, Extra gum, Galaxy and Maltesers — with a mandate to drive creative excellence that delivers growth.
His work has been recognised at the industry’s most prestigious global awards, including Cannes Lions, D&AD, Effies, British Arrows and the Clios. He has also served as a jury chair across multiple shows.
Before Mars Wrigley, Fabio held a pivotal role at Bacardi Ltd, where he revitalised the eponymous rum brand, delivering record results across net sales, gross profit, market share and brand equity.
Earlier in his career, Fabio honed his craft agency-side at Ogilvy & Mather and Havas, leading large teams on award-winning campaigns for global brands including Dove and Ford.
A lifelong learner, Fabio recently completed an MA in Photo Documentary at the University of the Arts London. He also holds a BA in Management from the University of Buenos Aires and a diploma in Advanced Leadership from the Miami Herbert Business School.
Fabio hails from Buenos Aires, is of Italian descent, and currently resides in London with his wife Natasha and their twins.