Eva Coates-Walker is the Music & Entertainment Lead at Diageo, where she leads commercial partnerships across some of the UK’s biggest festival operators, arenas, and live entertainment venues, driving both cultural relevance and commercial ROI. With a background spanning nightlife, hospitality, and brand strategy, Eva specialises in helping iconic brands including Guinness, Smirnoff, Casamigos and Don Julio stay culturally relevant through strategic collaborations, experiential marketing, and audience-led partnerships.
Known for combining commercial acumen with deep cultural insight, Eva brings experience in building modern brand playbooks that connect heritage brands with new audiences through music, nightlife, and live experiences.