Ethan Heftman is a seasoned media executive with over twenty-five years of experience spanning the full spectrum of the advertising industry. Known for his deep understanding of the modern media ecosystem, he combines strategic insight with a commitment to helping clients achieve meaningful business outcomes.
As Chief Revenue Officer at New Tradition, Ethan is responsible for architecting and executing growth strategies that expand the company’s leadership in Out-of-Home media. He oversees all sales, marketing, and go-to-market functions; cultivating enduring partnerships with clients and agencies while scaling New Tradition’s commercial organization for sustained success.
Before joining New Tradition, Ethan held senior leadership roles at Ampersand and A+E Networks, where he built high-performing sales teams, launched innovative products, and drove measurable revenue growth. His background spans sales strategy, product development, marketing, and advanced measurement, anchoring a career defined by transformation and results.