Eric Sheinkop is an award-winning entrepreneur, author, podcast host, and thought leader with a proven track record of building innovative solutions that disrupt and enhance traditional industries. He brings deep expertise in forging effective partnerships across brands, retailers, and retail media. As the CEO and Co-Founder of The Desire Company, he is revolutionizing how consumers access trusted product information through expert-driven content. Previously, Eric built Music Dealers into the world’s largest independent music licensing platform, partnering with The Coca-Cola Company and enabling independent musicians to generate over millions in revenue. A Billboard “30 Under 30” honoree and a recipient of Cannes Lions and CLIO awards, a TEDx Presenter, Eric is a sought-after keynote speaker who shares insights on innovation, entrepreneurship, and the future of commerce.
