Emily Ketchen - Brand Innovators

Emily Ketchen

Global VP & Chief Marketing Officer, Intelligent Devices Group & International Markets, Lenovo

Emily Ketchen, Lenovo’s Chief Marketing Officer and Vice President for the  Intelligent Devices Group (IDG) and International Sales Organization (ISO), leads a  global team developing and driving marketing campaigns, overseeing brand  marketing, customer insights and creative direction across all business segments in  IDG. Emily is accountable in defining the IDG marketing strategy with key focus on  growing the Lenovo brand and driving expansion worldwide. Emily also drives  marketing and growth across ISO markets including Europe, Middle East, and  Africa (EMEA); Asia Pacific; North America; Latin America; and China. 

Prior to joining Lenovo, Ketchen held several senior marketing roles, including Head  of Marketing, HP Americas for Personal Systems and Marketing Services where  Emily held responsibility creating end-to-end marketing programs including  marketing strategy and execution spanning Consumer, Commercial, Public Sector  and Marketing Services. A versatile senior leader, Emily was tapped to create and  lead the global omnichannel go-to-market team. Prior positions at HP include  Regional Head of Marketing Services and Personal Systems Marketing for Asia Pacific/Japan, where Emily was based in Singapore and VP of Worldwide  Integrated Marketing and Communications. 

Over the course of Emily’s 30+ year marketing career, she has held senior roles at  Publicis & Hal Riney; Grey San Francisco; Dell; Poppe Tyson/Bozell Advertising;  Falcon Cable TV, and Iberia Airlines of Spain.  

Emily, who is fluent in Spanish and French, holds a degree in International Relations  from Pitzer College, part of the Claremont Colleges, and studied at the University of  Paris, Sorbonne and IEP while pursuing her undergraduate degree.

She resides in San Francisco with her husband and their two children.