Ed is the Chief Marketing and Innovation Officer for Diageo North America, overseeing marketing and innovation for Diageo’s portfolio of spirits and beer across the United States and Canada.
Ed is passionate about building brands, developing talented teams, fostering creativity, and embracing technological change. Ed is a big believer in the impact that Innovation can have on transforming brands and businesses overall.
Ed started his career at Diageo as an Assistant Country Manager in the Caribbean and has held various roles across markets, regions and global, including Global Brand Director for Malibu (pre disposal), Marketing Director for Australia, CMO for Latin America, and EVP/Global Category Director for Vodka, Rum, and Gin. Before moving to North America in 2018, he was CMO for Diageo Europe for 5 years, part of the turnaround of that business. Ed also worked as a Senior Brand Manager for L’Oréal.
Based in New York City, Ed is a lover of all sports and a lifelong Manchester City Football fan.