Deadra Rahaman - Brand Innovators

Deadra Rahaman

EVP, Client Partnerships & Strategy, Hero Collective, and Strategic Advisor, BLACK@

It’s only fitting that Deadra Rahaman is heralded as one of the most impactful and game-changing women in advertising. After 17 years of working at some of the top agencies, building and fostering relationships, expanding her global network, developing culturally relevant campaigns, and lending her voice to diversity and inclusion efforts, she continues to prove that she’s a formidable and influential leader who is ushering us all into a more inclusive phase in DEI, her community and advertising. Her strong, fresh perspective can quickly spot cultural cues and help others identify them. 

Deadra is a catalyst for change, tirelessly working to ensure equity, opportunity, and representation for all. Her voice is respected in the industry, and she is often quoted for praising campaigns that embody diversity and criticizing those that fall short. Her insights are in high demand, making her a frequent panelist, moderator, and keynote speaker. She has been featured in numerous industry articles. She is the beacon of truth that brands, clients, and agencies seek, instilling optimism for a more inclusive future. 

On paper, Deadra is the Executive Vice President of Client Partnerships and Strategy at Hero Collective and Head of Strategy for Black@ in an advisory capacity. She’s a visionary who beckons brands, agencies and humans to respond swiftly and accordingly to the ever-evolving cultural shifts. Through listening and leading, Deadra consistently helps transform ideas, products and experiences into inspiring and thoughtful campaigns. Deadra understands the fundamental groundwork needed to get us all to a place where inclusion, belonging and community are not just buzzwords but are ingrained in all aspects of what we do as a business imperative. 

Deadra is not just a professional powerhouse but also a wife, mother, and friend. Most importantly, she is a mentor dedicated to opening the doors of communication and advertising to a diverse group of new professionals, inspiring them to make an impact as she has.