Dave is the US Head of Verticals for Snapchat. With over +400 million daily active users and 75% of 13-34 year olds in 20 countries, Snapchat provides the world’s leading brands with measurable reach extension, brand lift, sales lift and often the highest ROI of any marketing platform. In addition to leading CPG, Food, Beverage, Beauty, Health, Tech, Telco, Finance, Government, Politics verticals, Dave also leads Snapchat’s NYC sales office which includes over 480 Snapchat employees.
Prior to Snapchat, Dave was the Chief Commercial Officer (CCO) for Fetch where he led the client partnership teams and top-to-top relationships with long-standing clients like PepsiCo, Unilever, General Mills, Kimberly-Clark and L’Oréal.
Dave spent 11 years at Facebook (now Meta) where he helped drive explosive growth from $3.15 billion to well over $100 billion revenue.
Prior to joining Facebook, Sommer was the Founder and CEO of Retail Media Link (RML). In 2006, GroupM/WPP acquired Retail Media Link and retained Sommer to develop and lead GroupM’s shopper marketing practice. Dave and the team at GroupM scaled the business to well over a billion dollars in client investment.