As President of Razorfish, Dani Mariano leads teams who are focused on delivering performance outcomes rooted in brand purpose. Innovation is in Razorfish’s DNA, and Dani is leading the agency’s day-to-day operations at a time when exponential growth in emerging spaces such as AI and Web3 has never been more attainable. She is committed to discovering how Razorfish can help brands build relationships in this new digital age through valuable consumer touch points, and how to keep companies at the forefront of the latest technology advancements to future-proof them for what’s to come. Most importantly, she empowers the agency’s team members to seek opportunities for growth that will prepare them to be the next generation of agency leadership.
During her time at Razorfish and its parent company, Publicis Groupe, Dani has led an award-winning global digital marketing transformation for Samsung spanning the Web3 launch of 837X and Discord channel, DTC commerce experiences, social commerce innovations, global website UI-redesign, and advanced analytics & measurement – all underpinned by a relentless focus on consumer behavior fueled by data insights. Dani’s blend of deep expertise in marketing, pioneering approach to new technologies, and digital-first innovation has translated into a track record of industry recognitions, such as Hermes Creative Award 2022, Data Breakthrough Award 2022, Effie 2022, Adweek Media Plan of the Year 2021, and multiple Webby Awards.
Prior to joining Razorfish and Publicis, Dani spent over 20 years in marketing leadership roles working with brands such as Nestle, Avery Denison, DIRECTV, Honda, Alterna Hair Care, and Public Storage.
When Dani is not following her relentless curiosity around emerging technology and the implications for consumer experiences, she can be found around Los Angeles or relaxing at the beach with her family.