Dan Clifford has spent two decades building brands around a simple conviction: the ones that last stand for something beyond the transaction. A marketing and digital commerce leader with experience building and scaling brands across specialty, outdoor, and luxury retail and direct-to-consumer channels, he has tested that conviction at every scale.
At Victoria’s Secret, Express, and J.Jill, Dan helped transform iconic multibillion-dollar brands for the digital era by leading teams that combined storytelling, data-driven media planning, and retail marketing to drive traffic and sales across hundreds of stores and rapidly expanding e-commerce platforms. His work spanned national campaign development, new product launches, and the integration of digital and physical strategies that sustained double-digit growth in competitive markets.
Most recently, Dan joined Cotopaxi as Chief Marketing Officer, leading the brand’s full marketing function, spanning creative, brand storytelling, growth, performance, and e-commerce, as the company charts its evolution into an omni-channel, internationally scaled outdoor brand. At Cotopaxi, a B Corp-certified company that directs 1% of its revenue to fight global poverty, Dan’s mandate sits at the intersection of purpose and performance: deepening the brand’s mission-driven identity while driving the commercial discipline and digital sophistication needed to lead the outdoor industry for the next generation of values-aligned consumers.
Across these roles, Dan has navigated the full fashion and lifestyle ecosystem from global retail powerhouses to venture-backed startups where success requires equal parts creativity, analytical rigor, and operational excellence. He thrives in environments where style, data, and scale intersect, leading teams to deliver both cultural relevance and measurable growth.
Dan lives in the Boston area with his wife. Outside of work, he is passionate about soccer, skiing, scuba diving, live music, and adventure travel.