Crystal is Partner and Chief Strategy Officer at 3Headed Monster, an award-winning full-service ad agency dedicated to helping ambitious brands wreak havoc. Their clients include Valvoline Instant Oil Change, Freddy’s Frozen Custard and Steakburgers, Cicis Pizza and Q-tips. Crystal is a unique hybrid strategist with deep experience guiding brand, digital and social strategy. She has been named one of American Advertising Federation’s Top 25 Women in Advertising, Top 50 Women CSOs of 2025 and a Top Women in Business by the Dallas Business Journal. Crystal attended Southern Methodist University for both her undergrad and MBA.
