Corey is a 25+ year veteran of integrated communications with an emphasis on influencer marketing. As Managing Director of Creator Marketing & Influence at /prompt. LippeTaylor, Corey pushes clients beyond basic transactional influencer marketing tactics to build “influencer media plans” that leverage AI to transform campaigns from a performance media and creative innovation perspective. Prior to /prompt., he spent time at other leading global PR and digital advertising agencies driving innovation through creator & influencer strategies. He also founded the digital influence and “virtual talent” division(s) of Elite World Group, the World’s largest network of modeling agencies where he worked directly with talent to build their profiles as influencers.
Corey advises clients having the perspective of three sides of the creator economy – representing and designing programs for global brands, having represented talent during his tenure at Elite, and creating content with his Husband and Son on their personal TikTok channel @RainbowDads (with over 980k followers on TikTok / over 220K on Instagram) in partnerships with the NFL, Nickelodeon, Belfin, Native, GoHenry, Marriott, and select P&G brands, among others. He has developed global influencer marketing programs representing clients like Galderma, Bayer, Sanofi, Kroger, Lidl, Kellogg’s, Unilever (AXE, Dove, Vaseline), PepsiCo, Nespresso, DSW, the New York Times and many more. In 2013 he led the Edelman team that earned the Gold Lion, PR for Best use of Social Media and Gold Lion, PR – for Best Integrated Campaign Led by PR for Dove Real Beauty Sketches (Unilever).