Colleen Hotchkiss is President, Growth Practices at Zenith, the ROI agency within Publicis Media. Growth Practices is comprised of Zenith’s Content, Commerce and Cultural Convergence areas of expertise – with a focus on helping clients capitalize on the increasing synergy across these three critical areas. Growth Practices recognizes the impact that diverse audiences have on culture, which in turn influences the approaches to content and influencer. Commerce is increasingly essential – be it shoppable media within social or video platforms, or with retail media partners.
Colleen started her career as a media planner at Zenith; after a brief 2-year stint at OMD, she boomeranged back to Zenith, which began the start of an illustrious 17-year journey in roles spanning strategy, client leadership and commerce.
After returning, she rose through the ranks to become EVP, Managing Director of Zenith NY in less than 10 years and was the primary client leader on critical accounts across a variety of clients and categories, including: FMCG, Beauty, Luxury Goods and Banking.
She is passionate about building relationships and continuing to drive measurable growth for her teams, the agency and clients, with an end-to-end vision and approach across creative, commerce and media.
In addition, Colleen is part of Zenith’s Diversity & Inclusion Council, and part of Publicis Groupe’s VivaWomen!; an internal female leaders network within Publicis Groupe. Colleen has been recognized as a 2024 Adweek Media All Star, as well as a SheRunsIt Changing the Game honoree in 2018.