Christophe Poirier

Christophe Poirier is the Chief Concept Officer for KFC Global leading restaurant design, next-generation menu vision, global collaborations and new concept initiatives including KWENCH by KFC and Saucy! by KFC. Previously, he served as Chief Brand Officer at Pizza Hut Global where he led the launch of Pizza Hut Melts and co-created the global brand purpose. He also served as Managing Director for Pizza Hut Latin America, the Caribbean and Iberia. Prior to Pizza Hut, Christophe led concept innovation at Yum! Brands, creating award-winning brands including Super Chix and Banh Shop. After a decade at top international advertising agencies, Christophe began his career at Yum! Brands in KFC France where he drove the launch of iconic breakthrough products and the transformation of restaurant design and brand expression in the region.