Christine White - Brand Innovators

Christine White

Senior Director, Head of Content and Media, Integrated Marketing, Ulta Beauty

Christine White is Ulta Beauty’s Head of Content and Media Strategy, overseeing the ‘when’ and ‘where’ to tell the brand’s stories with a focus on driving brand affinity, engagement and creating the most meaningful and relevant connections with consumers.

As a leading digital authority and seasoned marketer dedicated to effective and engaging storytelling, Christine has spent nearly two decades within the beauty and lifestyle industries. A graduate of FIT, she found herself immersed in early emerging media platforms, running a successful blog alongside work in communications. These parallels ultimately led to her career, where she’s guided digital, content, and marcomm strategies for brands, agencies and publishers including NARS Cosmetics, Coty Prestige, Attention, and Refinery29.