Christina leads the Social Marketing solution for Digitas NA and has been critical to bringing new and innovative solutions to Digitas clients. Her expertise (and passion) lies at the intersection of content, brand, and culture and she believes brands should be leveraging social media to drive organization-wide transformation. As head of Social Marketing, she is responsible for nurturing growing disciplines like Social Intelligence, Social Commerce, Creator & Influencer, Community Strategy, and more.
Christina has helped launch proprietary solutions like SWAT Suite (Share Worthy and Trending) and Creator Incubator to help brands better connect in a world where social and creators drive culture. Most recently, she’s extended the SWAT universe of products with SWAT Audiences in partnership with Epsilon and SWAT Storefronts Powered by GoPuff, both of which leverage social intelligence to design more resonant branded experiences.
Christina’s work has helped clients rethink the power of social media within their organizations and bring deep consumer and cultural intelligence into all aspects of business with measurable impact. Christina was named a Cynopsis Top Women in Media 2024 in the Social Media Groundbreaker Category. Her work has been recognized repeatedly by the Webby’s, Shorty’s, and Effie’s. Christina is also an entrepreneur with a proven track record, having helped found Tribe Dynamics which was acquired by influencer industry leader, CreatorIQ, in 2021.
Christina is a former D1 athlete and played softball at Stanford, loves being active from yoga to Orange Theory Fitness, and is a proud dog momma to June Bug her three year old shih-tzu.
Relevant Brands: Crocs, Sephora, Delta, Walmart, American Express, Intel, Macy’s, Nestle, L’Oreal, and more