Christiane de Carvalho is a highly accomplished professional based in New York, boasting over two decades of experience in the fields of data, identity, adtech, and technology. She is currently serving as the leader of the Data & Identity Solutions & Strategy team at Acxiom, where she plays a critical role in enabling first-party graphs and people-based data capabilities in both the digital and offline realms.
With her extensive knowledge and expertise in the industry, Christiane works closely with larger advertisers and the entire ecosystem to deliver measurable value against marketing objectives. Her clients rely on her to invent and define use cases that result in strategic and tactical advantages.
Throughout her tenure at Acxiom, Christiane has played a pivotal role in expanding the use of third-party data into global markets, as well as building and growing data monetization through strategic partnerships with adtech companies, system integrators, and CDPs. Christiane’s expertise in working with various types of data, including contextual, semantics, behavior, and people-based data, has given her a deep understanding of how to leverage data effectively to drive better business outcomes for her clients. Her ability to work with such diverse data sets has made her a highly trusted advisor and partner to organizations looking to maximize their data-driven potential.