Casey Hurbis leverages 30 years of diverse consumer marketing expertise as Chief Marketing Officer for BetMGM, one of the most recognizable brands in the sports betting and iGaming sphere. Hurbis has spearheaded innovative, needle-moving strategies in consumer engagement, digital advertising, partnership development, experiential marketing and more.
Before joining BetMGM, Hurbis served as Chief Marketing Officer at Rocket Mortgage, where he led marketing strategies that resulted in consecutive No.1 rankings on USA Today’s Ad Meter for Super Bowl commercials and the launch of the Rocket Mortgage Classic, which has become the most awarded event on the PGA Tour. Before joining Rocket Mortgage, Casey spent 24 years in automotive marketing, culminating in his role leading advertising and communications for FIAT and Alfa Romeo.
Alongside his brand-building expertise, Casey is deeply committed to philanthropy, supporting organizations such as the Special Olympics, the Salvation Army and Bethany Christian Adoption Services. He also serves on the Board of Directors for Adcraft Detroit, Michigan State Communication Arts and Sciences, Brand Innovators and the Detroit Sports Commission.