Casey Hurbis leverages 30 years of diverse consumer marketing expertise as Chief Marketing
Officer for BetMGM, one of the most recognizable brands in the sports betting and iGaming
sphere.
Hurbis has spearheaded innovative, needle-moving strategies in consumer engagement, digital
advertising, partnership development, experiential marketing and more. Before joining BetMGM,
Hurbis served as Chief Marketing Officer at Rocket Mortgage, where he led marketing
strategies that resulted in consecutive No.1 rankings on USA Today’s Ad Meter for Super Bowl
commercials and the launch of the Rocket Mortgage Classic, which has become the most
awarded event on the PGA Tour.
Before joining Rocket Mortgage, Casey spent 24 years in automotive marketing, culminating in
his role leading advertising and communications for FIAT and Alfa Romeo. Alongside his brand-
building expertise, Casey is deeply committed to philanthropy, supporting organizations such as
the Special Olympics, the Salvation Army and Bethany Christian Adoption Services. He also
serves on the Board of Directors for Adcraft Detroit, Michigan State Communication Arts and
Sciences, Brand Innovators and the Detroit Sports Commission.