Carol Hoeller serves as the Vice President of Global Brand Management for Hotel Indigo, part of IHG Hotels & Resorts’ Luxury & Lifestyle Collection, bringing more than 20 years of experience with her in brand management and marketing roles. As Vice President of Global Brand Management for Hotel Indigo, Carol is responsible for driving the global brand strategy, guest experience and design for the fast-growing boutiquelifestyle brand. She leads global and regional cross-functional teams in strengthening category leadership, differentiation and market performance. Prior to her current role, Carol served as the Director of Guest Experience & Design for Crowne Plaza in The Americas where she led the innovation strategy, experience and design across the customer journey for the largest premium brand at IHG.