Caitriona Daly is a Brand and Product Marketing Leader with over a decade of experience
building consumer trust and driving brand growth for global organisations across fintech and
e-commerce brands.
Currently leading Brand and Product Marketing at Tilt, a challenger brand in the consumer cash
and credit space, Caitriona has spent her career turning authentic consumer insights into
campaigns that resonate — and convert. At Acorns, she grew unaided brand awareness by
tying brand values to cultural moments that resonated deeply with consumers, earning the
brand a spot on Time’s Best Brands of 2024 list. Her work spans high-profile brand partnerships
— including campaigns featuring Olympic Gold Medalist Carli Lloyd, Christopher Walken, and
Dwayne “The Rock” Johnson — that drove measurable lifts in consumer trust, awareness, and
adoption.
Caitriona brings both deep emotional resonance and real-world results to the question of how
brands earn — and keep — customer trust.
When she’s not building brands, you’ll find her logging miles as a long-distance runner or
deep-diving on the latest horror movies with anyone who will listen.