Brittney Goodman - Brand Innovators

Brittney Goodman

Senior Director, Events, Draftkings

Brittney Goodman is a Senior Event Director who  excels at creating world class events and hospitality  programs to drive customer and brand affinity.  

She believes that events truly create lasting memories  and relationships with customers and appeal to them  on a Human 2 Human level thus giving us an  advantage over our competition.  

Brittney has worked in the Sports & Entertainment  Industry for the past 20 years. In her previous role as  Senior Vice President of Octagon Global Hospitality,  Brittney managed worldwide programming across  tentpole events such as The Super Bowl, Rugby World  Cup, Olympics, GRAMMY Awards, The British Open,  UEFA Champions League, The Master’s, Roland  Garros, and Australian Open.  

In her current role as Senior Director of Events &  Hospitality at DraftKings, Brittney is working to redefine  the DraftKings events, hospitality, and gifting strategy  to deliver the Ultimate Host experience.  

With experience working with clients from across  various sectors, inclusive of Financial Services,  Airlines, Beverage Companies, Shipping, Sports  Betting and Consumer Goods, Brittney has experience  building event strategies unique to each brand  furthering their positioning to win across sponsorship  and loyalty. 

Brittney holds a master’s degree in business media  communications from Fordham University with an  undergraduate specialization in Marketing.  

When she is not planning events, she can be found  spending time with my daughter, traveling with friends  and family, and planning their next trip to Disney  World.