Bradley Freedman - Brand Innovators

Bradley Freedman

Social Media Manager, North American Football, EA Sports

Bradley Freedman is the Social Media Manager for EA SPORTS’ Madden NFL and College Football franchises, where he leads the team responsible for all social content, publishing, and platform strategy across a combined audience of more than 10 million fans. He oversees franchise-defining campaigns, live event activations, athlete content, social partnerships, and real-time storytelling. Before joining EA, Bradley managed social content for UF Barstool and produced Steve Spurrier’s podcast while studying marketing at the University of Florida — an experience that helped spark his interest in digital strategy and sports media.