Brad Ross is the head of Global Partnerships at Bank of America, focused on leveraging
partnerships to fuel brand equity, client engagement and business growth. He also leads Social
Media Marketing and is responsible for strategic management of the enterprise ticket portfolio
for professional and college sports, concerts, and the performing arts to help drive Responsible
Growth for the company.
This work includes strategic oversight of the portfolio of partnerships, client engagement and
activation support across the sports industry, including Augusta National Golf Club, Fédération
Internationale de Football Association (FIFA), U.S. Soccer Federation, the Bank of America
Chicago Marathon, Boston Marathon presented by Bank of America and the Great Ethiopian
Run International 10 km presented by Bank of America. The portfolio also includes local
partnerships with Major League Baseball, National Football League, National Basketball
Association, NASCAR, men’s and women’s professional golf and an expansive number of
regional hospitality partnerships throughout the world.
In addition, Brad leads the bank’s partnership with Authentic Brands and Sir David Beckham,
who serves as an ambassador for its global sports program, Sports with Us. The partnership will see Sir David promote the bank’s full sports partnership portfolio to drive progress, celebrate achievement and support communities. Sports with Us is built on a philosophy and investment to inspire, connect and impact communities through sports.
Prior to joining Bank of America, Ross was the Vice President of Global Sports and Entertainment Marketing & Partnerships for The Coca Cola Company. He led the marketing, operations, and relationship management with the company’s portfolio of marketing partnerships across various passion points, including sports, entertainment, music, influencers, and culture. Ross began his career with The Coca-Cola Company in his home country of South Africa and spent 16 years in various roles across the marketing organization. He also worked at Google across its portfolio of products and with the company’s top brand clients on their digital strategies and marketing approach across the various platforms Google provides to their top clients.
Ross has lived in South Africa, Nigeria, and the U.S. During his childhood in South Africa, he gained formative memories of how sports can unite and be a force for good, beginning with the rugby world cup in 1995 just after the country became a democracy. He has the unique distinction of working on every subsequent FIFA Men’s and FIFA Women’s World Cup since 2010, and he is excited about the upcoming 2026 FIFA World Cup that will be played in the USA, Canada and Mexico.
Ross holds Bachelor of Commerce and Bachelor of Commerce Honors in Marketing and Masters of Commerce in Business Management degrees from the University of Johannesburg, as well as an MBA from The Jack Welch Management Institute at Strayer University. He currently sits on the Executive Board of the United Nations Football for the Goals initiative, on the Brand Innovators Sports & Entertainment Board and on the advisory board for the Jack Welch Management Institute at Strayer University.