Beth Trentacoste is senior vice president at Paramount Media Labs, the in-house creative and marketing studio within Paramount Advertising. In this role, Beth leads a multidisciplinary division across Creative, Production, Design and Talent management
delivering end-to-end custom storytelling. The team builds brands into the entertainment that audiences love, whether that’s through premium branded content, in-show integrations, consumer product collaborations, IRL fan experiences, social-first content, or full-scale co-productions and longform programming.
As an Executive Creative Director, Beth has led campaigns for global brands that earned industry recognition including Golden Trailer Awards, Clios, Webby, Promax, AMEs, Tellys, Shorty Awards, and Hollywood Reporter Key Art Awards. Her work has been featured in top industry trades including Adweek, Entertainment Weekly, Fast Company and Ad Age.
Beth holds a BA in Journalism from Temple University and has completed filmmaking courses at the New York Film Academy and Middlesex University in London as well as an Executive Management Program at Insead in France. She serves on the Board of Directors for the non-profit organization, Entertainment 2 Affect Change which connects non-profit causes, creators and investors to share their impact through the power of story. She is Executive Producer of the documentary film, Deliver Us, an official selection of the Cinequest Film Festival, Seattle Black Film Festival and hopefully more to come!