Bernardette Salgado is a Senior Brand Manager at Bacardi, where she leads strategic marketing initiatives for PATRÓN Tequila—one of the world’s most iconic luxury spirits brands. Over the past decade, she has built a career at the intersection of brand strategy, cultural marketing, innovation, and commercial excellence, developing award-worthy campaigns, high-profile partnerships, and integrated programs that drive meaningful business growth and cultural relevance. Her work has spanned globally recognized brands including PATRÓN, Teeling Irish Whiskey, and D’USSÉ Cognac, with experience leading influencer marketing, experiential platforms, sports partnerships, PR, innovation, and cross-functional commercial strategy.
Born and raised in Miami to Cuban and Ecuadorian parents, Bernardette is deeply influenced by her multicultural upbringing and passion for bringing people together through meaningful experiences. She earned her degree from the University of Miami and has complemented her marketing career with certifications in leadership, change management, and yoga instruction.
Outside of work, Bernardette is a proud mother of two boys who inspire her every day to lead with curiosity, resilience, and purpose. She enjoys traveling, spending time in nature, and staying active—interests that fuel both her creativity and her belief that the best ideas come from exploring new perspectives and embracing lifelong learning.
Whether building brands, mentoring future leaders, or creating culturally relevant consumer experiences, Bernardette is passionate about connecting strategy with storytelling to leave a lasting impact on both businesses and people.