Bailey Appleton has been in the Chicago media industry for 13+ years, with experience spanning across media strategy, marketing, and sales. Currently, she’s Senior Director of Brand Partnerships at Doing Things, a creator-first company that owns and operates over 40 of the largest meme and creator pages in social (MiddleClassFancy, Overheard, Recess Therapy and many more). Bailey’s expertise as a seasoned seller at Doing Things, alongside her passion for meme culture, has led her to create significant partnerships with legacy CPG companies, such as Conagra, Kellanova and Kraft-Heinz.
Prior to Doing Things, Bailey worked at Publicis, Group M, Refinery29 and Fandom. Given her current role, it comes as no surprise that in her spare time, she is chronically online and enjoys connecting with others through humor on social media.