As Vuori’s Global President, Ashley Kechter is responsible for overseeing the brand’s global business strategy, driving the financial process, and overseeing retail, eCommerce, planning and wholesale internationally and domestically.
With two decades of brand experience in omni-channel leadership across strategy, planning, inventory management, allocation, operations, supply chain and logistics for multi-billion-dollar retailers, Kechter brings a wealth of knowledge to her role as global president.
Prior to joining Vuori, Kechter served as global president of eComm, retail, wholesale and International for Fabletics since 2023, where she delivered the brand’s P&L through overseeing marketing, product creation, inventory and financial management, and strategic operations across all business units and channels. Before her time at Fabletics, she served as Chief Business Officer and GM for Banana Republic, and Chief Merchandising Officer and GM of Merch, Planning, eCommerce, Sourcing, Inventory Management, and Product Development at Restoration Hardware. Early in her career, she held leadership roles across various disciplines including planning and logistics and inventory management at GAP Inc., Old Navy, and Banana Republic.
Kechter holds a Bachelor of Science in Business Administration, Economics & International Business Management from the California Polytechnic State University San Luis Obispo.